Marketing is constantly changing. You need to know what’s popular and valuable right now to keep up. Those trends will help you better understand how to market your content to get the most engagement.
What’s popular on social media? What do people want to see?
Content consumption is at an all-time high. People are always looking for new and exciting things to watch, listen to, or read. So, what does that mean for marketers?
We need to create useful, entertaining, and visually appealing content. It needs to be something that people will want to consume.
Here are some tips to keep in mind when creating content for your marketing efforts:
Social Media’s Heavy Influence
The way people consume content has changed drastically over the past few years. Amid those changes, social media proves to be among its most influential drivers.
Social media contains a broad audience attractive for businesses to pursue. Depending on the product or service, a company can target multiple demographics.
The use of hashtags, geotagging, and other forms of content categorization have made it easier for consumers to find the content they desire. It’s also given businesses a way to track the performance of their content and compare it against their competitors.
The rise of social media influencers has also played a role in how people consume content. An influencer is somebody with a large following who can generate buzz around a product or service.
They often post about their experiences with the product or service on their social media channels, which gives businesses valuable exposure.
Creating Shareable Content
One of the most important things to consider when creating content is its shareability. People are more likely to engage with content that they can share with their friends and followers.
Make sure your content is easy to share across different platforms. Use social media buttons, email subscription forms, and other tools to make it easy for people to share your content.
It would help if you also considered using visual content, such as infographics and videos. This type of content is prevalent on social media and gets shared more often than text-based content.
Another way to create valuable content is to curate it from other sources. Content curation involves finding and sharing information created by someone else.
It is a great way to provide your audience with valuable information without creating all of it yourself. It’s also an excellent way to build relationships with other content creators.
When curating content, make sure to give credit to the source. It shows that you’re not trying to plagiarize or pass off someone else’s work as your own.
It’s also essential to add your commentary and analysis. It will give your audience something new to consider and help customers see your perspective on the issue.
Moving from Blogging to Storytelling
One of the most significant changes in content consumption is the shift from blogging to storytelling. Businesses would use blog posts to share information about their products and services in the past.
Now, they’re using stories to connect with their audiences more emotionally. Stories are more relatable and memorable than facts and figures.
Use stories to show your audience how your product or service has helped people in the past. It will help them see how it could benefit them as well.
You can also use stories to highlight your company’s values. It will help potential customers see if you share their values and beliefs.
Accepting Outside Help
Trends can be challenging to follow, especially if you’re trying to do it yourself. Fortunately, some people and services can help you stay up-to-date.
Consider hiring a content marketing agency to help you with your content strategy. They can provide valuable insights into what’s popular and how to reach your target audience.
You can also sign up for newsletters and other resources that will keep you informed about the latest trends in content marketing. You won’t have to worry about missing out on anything important.
The prevalence of social media has profoundly influenced how we consume content. The rise of platforms like Instagram, Snapchat, and Twitter has given us new ways to discover and share information. And as more people turn to social media for their news and entertainment, businesses are taking notice.
If trends are challenging to follow for the average business, digital marketing agencies are available to help. They can provide valuable insights into what’s popular and how to reach your target audience.
By understanding how content consumption has changed, businesses can better adapt their strategies to meet the needs of their customers. Companies can stay ahead of the curve and keep their audiences engaged by creating shareable content, curating information from other sources, and accepting outside help.