Lifestyle trends are often defined by the products and services people buy, their decisions, how they are entertained, and how they stay healthy.
With that in mind, let us explore four of the most important consumer lifestyle trends today.
Beyond a Product or Service
In the past half-decade or so, the number of customers buying online has increased dramatically. Aside from the convenience and comfort of being at home, the covid-19 global pandemic has forced men and women across the globe to stay indoors as much as they can. As a result, traditional brick-and-mortar businesses are either expanding their services to include internet capabilities or switching to this medium altogether.
Still, this is not enough. Perhaps more than ever before, 21s-century consumers are much more technologically savvy and demanding as it pertains to the products and services they buy. As such, if retail companies in all industries and fields are to thrive, let alone survive, they must adapt to this new reality.
To do this, among other things, many enterprises are now working hand in hand with well-known product experience software providers. Aside from ensuring consistency for all products and product lines, these firms supply organizations with real-time data on consumer purchasing trends. In addition, they give companies valuable assistance in streamlining workflow management, process design, and automation.
Social Consciousness in Decision-making
In most cases, people don’t care where the steak they are eating came from or if their heart-healthy salad was made of vegetables grown by a local farmer or imported from a neighboring country. Needless to say, when they are out for lunch or dinner with their relatives and friends, they want to enjoy their time together, catch up, and relieve stress.
At least that was the case until very recently. But like most things in life, people evolve, and things change. Today, younger generations indeed wonder about the living conditions of the cows, chickens, fish, and pigs they eat. Either that or they are vegetarians or vegans. Furthermore, they want to know if the farmers growing this food are being taken care of by large corporations, local communities, and the government.
The same is true for the clothes they buy, the services they make use of, and pretty much everything else they spend their money on. For them, fair conditions and adequate regulations are just as important as the quality, the variety, and even the price of the goods they purchase.
Pushing the Envelope on Entertainment
On July 8, 1817, the first modern roller coaster opened its doors to the public in Paris, France. Named the Promenades Aeriennes, it was made of less than ten wheeled cars secured to a track, guide rails, and a speed of up to six miles per hour. On November 4, 2010, in the city-state of Abu Dhabi, Ferrari World welcomed the Formula Rossa, a close to 150 miles an hour monster inspired by the sport of Formula 1.
As society evolves and technology develops, people want more and better ways to be entertained. Instead of sitting down with a remote control in their hands and a two-dimensional being on their screens, they want all-inclusive, global experiences. They want ultra-high definition televisions, state-of-the-art surround sound systems, and a wide variety of options based on gender, age, location, and taste.
They also require the products they buy to be portable and affordable and the companies that supply them to offer exceptional customer service.
We live at a time when there is virtually no limit to the entertainment options people have at their disposal, and whatever tickles your fancy, chances are you can probably get it.
Taking Control of Your Health
When it comes to public health, the covid-19 global pandemic has been a striking reminder of how quickly things can go wrong and how little control we have over nature. It has also made people from all walks of life realize the importance of taking control of their own health and doing the necessary things to ensure their bodies are in optimum condition if there is another similar event.
From a consumer perspective, this means different things. First, we are seeing a proliferation of all kinds of health monitors and fitness apps. By using them, people can track everything from calories burned and steps taken to heart rate, blood pressure, and even the beginnings of diabetes.
Second, patients are much more well-informed about their own conditions. Thus, they are challenging doctors and the pharmaceutical industry as a whole to provide effective, safe solutions to their most pressing needs.
We have taken a look at four of the most popular lifestyle trends today. As we move into a world post-pandemic, they will continue to play a defining role in how human beings lead their lives.